Once the necessary data has been culled, Novametrics excels in its ability to utilize the data in unique methodologies. A complex series of statistical models and algorithms is applied to the dataset that we create, and the important factors are brought to the forefront. Using methods previously used in geophysics, we are able to find the important, relevant information that can be found through the “noise” of extremely large and various datasets. Our platform ultimately connects the user with the necessary information to tackle the “wicked problems” that our world faces today.